Tencent is a leader in internet and technology, with a range of services from cloud computing to digital content. Our team created a brand strategy that encompassed wayfinding, environmental graphics, and art curation. Industrial materiality and high quality paint and print work layer together to bring a unique quality to the space. 

Vinyl wall coverings throughout the building celebrate iconic LA hotspots. Outside of the boardroom hang maps of the freeway printed on dibond, with Tencent milestones hidden in the freeway lines.